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10 Bold Strategies for Increasing the Click Factor

As a writer who, on a daily basis, competes with premium and traditional news outlets for readers’ time (oh, and Buzzfeed too), I’m keen to learn how I can get you to read and share my story. Arm-twisting and blackmail aside, I recognize one of the more critical things that gets consumers of digital content to click and share is an exciting headline.

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By |2014-02-14T16:25:29+00:00February 14th, 2014|Social Media|0 Comments

Use Content Marketing for Insurance Agency Lead Generation

While some insurance agencies are using digital marketing strategies to drive business growth, many don't think they are applicable to their business. If you don't agree with me, look at 5 insurance agency websites in your market. You'll be surprised how many are brochure-ware sites that do nothing to communicate the agency's value proposition.

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By |2014-02-14T16:25:28+00:00February 14th, 2014|Social Media|0 Comments

Use Jargon to Educate, Not Obfuscate

No one likes to wade through jargon-laden content, but when used judiciously, jargon can serve a real purpose in content marketing. Like everyone else, those of us in content marketing have our own jargon to wade through and decipher. I’ll use it sparingly in this blog post, but suffice it to say that we have plenty of multisyllabic words and acronyms.

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By |2017-11-15T23:05:46+00:00February 14th, 2014|Social Media|0 Comments

Considering Klout to Lithium Rumors: Mashing Up Content, Influence, and Digital Communities

During a conversation, I mentioned Klout, Little Bird, and Lithium, among several other companies doing interesting things on the fringes of mainstream corporate technology adoption. Why? Because the topics of influence and community and digital networks are central to the future of business; the the future of the planet, really.

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By |2014-02-14T16:25:28+00:00February 14th, 2014|Social Media|0 Comments

Are Business Listing Services Actually Impartial?

Are review sites and local business listing services really impartial? Or, do other factors play a substantial role in how businesses are listed on Yelp? One current theory making the rounds is that local business listing services and review sites use paid advertising space as leverage to make some small businesses appear superior to their direct competitors.

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By |2014-02-14T16:25:28+00:00February 14th, 2014|Social Media|0 Comments